Browsing Summerville, Amy by Author "Harrington, Nick"
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Multi-measure investigation of the divergence of implicit and explicit consumer evaluations
Summerville, Amy; Hsieh, Brendon; Harrington, Nick (2011-02-07)This research extends findings that implicit and explicit attitudes may diverge to a consumer evaluation task using multiple measures of implicit evaluation: Evaluative Movement Assessment (EMA; Brendl, Markman, & Messner, ...